Tour de Force: Scroll Animation for Strategic Communications

Fiona Hutton & Associates needed a digital platform reflecting their influence in California policy and their network across Fortune 500 companies and state institutions. The site required both authority and sophistication befitting strategic partners to brands like Amazon, Google, AT&T, and agencies including LA Metro.

The complete site functions as a tour de force of scroll-based web animation—deploying dozens of custom GSAP animations loaded as an external JavaScript library to Webflow pages. This approach lets designers and content editors use Webflow's tools while enabling control of any element for animation, creating stunning experiences without the workflow limitations of building animations in Webflow's designer.

Techniques include scroll-controlled background video, dynamic image swapping, progressive text reveals, and choreographed motion design that keeps users engaged throughout. Strategic visual metaphors combine with carefully timed interactions to create a high-value digital experience that reinforces FHA's positioning as sophisticated communications partners. The mobile version required deep HTML5 video implementation expertise to function properly on Apple devices, maintaining the full experience across platforms. The client showcase demonstrates remarkable reach across technology, healthcare, water resources, media, and public infrastructure.

Above: Scroll-controlled video backgrounds; Progressive animation sequences; Dynamic text and image reveals; Strategic visual metaphors including binoculars representing forward perspective; Mobile-optimized video implementations.