Pre-Launch Brand for Cancer Prevention Startup

Previvor Edge is the only clinical program dedicated to helping people take control of their cancer risk—personalized prevention and early detection, covered by insurance.

We came on board months before their public launch to develop the complete brand identity. We workshopped brand personas, honed the visual direction, and delivered a beautifully animated logo alongside the bones of an identity system to support their go-to-market.

The logo centers on an infinity symbol—scattered dots resolving into a complete circle. It's a visual metaphor for connecting individual data points into comprehensive insight, forming an infinite loop of better decisions and better outcomes. The animation felt natural from the first sketch.

The marketing site was designed to capture early demand and draw various market segments. That's all they needed to take meetings and present to investors.

Above: Animated logo with infinity symbol concept; Brand identity and color system; Marketing site with lead capture.

The animated logo captures the core concept—scattered data points resolving into a continuous loop of insight and action. The marketing site launched with lead capture to establish demand signal before the clinical program rollout.