Investigative journalism that moves markets through visual truth
Hunterbrook Media commissioned DGFX to create an interactive map visualizing reporter Dhruv Patel's meticulous investigation into Viscofan's Danville facility—documenting decades of toxic pollution, worker injuries, and environmental violations. The custom 3D model of the Viscofan USA facility moves readers through the space, highlighting locations of insider-provided imagery showing pollution evidence.
Financial markets validated the investigation's significance: Viscofan shares dropped 18% following publication, the company's worst day since October 2018. Emily Sundberg described the work as visually beautiful. This demonstrates the new journalism model: investigative reporting in the public interest that moves markets. No advertisers required—just truth delivered through advanced multimedia functionality with an incredibly small technical footprint.
The map deployed using DGFX's proprietary system required no work from the client—simple embed codes usable in any CMS integrated perfectly without WordPress developers. This facilitates immersive content delivery impossible on platforms like Substack. DGFX created lead art for the story by capturing video of the interactive experience, adding motion to the teaser to signal immersive content within.
Above: Custom 3D model of Viscofan facility with insider pollution imagery; Interactive navigation through facility spaces; Lead art video treatment for story teaser; Market reaction showing 18% share drop.
Market-Moving Viscofan Investigation
Interactive map demonstration showing 3D facility navigation and pollution evidence visualization.
Capabilities
Here is how we did it
Mapbox
Javascript
3D Modeling
Custom CMS Integration
Interactive map demonstration showing 3D facility navigation and pollution evidence visualization.
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